Home Services Lead GroupPowered by Alliance VS
Calls ✺ Leads ✺ Contractors ✺ Affiliates ✺ Routing ✺ Growth ✺Calls ✺ Leads ✺ Contractors ✺ Affiliates ✺ Routing ✺ Growth ✺
We Connect…

Home Service
Leads
That Move

Helping contractors grow with qualified homeowner calls and leads — while giving affiliates a trusted way to monetize home services traffic.

Get Contractor Leads→
Become an Affiliate→
Pay Per CallPay Per LeadReal-Time RoutingPowered by Alliance VS
CALLFORMCONTRACTORAFFILIATE
Calls✺Leads✺Contractors✺Affiliates✺Routing✺Growth✺
Calls✺Leads✺Contractors✺Affiliates✺Routing✺Growth✺
01Positioning

Built for the
Home Services
Economy

We connect homeowner demand with local contractor supply.

Home Services Lead Group helps contractors receive qualified opportunities and helps affiliates monetize compliant, high-intent traffic across the major home services categories — from restoration and remodeling to roofing, HVAC, electrical, and beyond.

02Who We Serve

Two sides. One system.

01 · Contractors

More job opportunities. Less wasted spend.

Receive homeowner calls and leads matched to your services, market, and availability.

  • Qualified inbound calls
  • Service-area targeting
  • Category-specific campaigns
  • Transparent tracking
  • Performance-focused growth
Get Leads→
02 · Affiliates

Monetize home services demand.

Promote approved home services campaigns and earn from qualified calls or leads.

  • Pay-per-call campaigns
  • Pay-per-lead campaigns
  • Real-time attribution
  • Clear campaign rules
  • Scalable verticals
Become an Affiliate→
03Where We Operate

Verticals
We Support

22+ home services categories — from restoration emergencies to remodel quotes. Calls, forms, or both.

01

Water Damage

Emergency water mitigation requests from homeowners.

CALLS
02

Fire Damage

Post-fire restoration and cleanup demand.

CALLS
03

Plumbing

Emergency and general plumbing requests.

BOTH
04

Mold Remediation

Inspection and remediation inquiries.

BOTH
05

Biohazard Cleanup

Trauma and biohazard cleanup demand.

CALLS
06

Carpet Cleaning

Residential carpet and upholstery jobs.

BOTH
07

Bath Remodeling

Bath remodel and conversion projects.

FORMS
08

Kitchen Remodeling

Kitchen renovation and remodel quotes.

FORMS
09

HVAC

Heating, cooling, and air-quality service requests.

BOTH
10

Windows

Replacement window project inquiries.

FORMS
11

Siding

Exterior siding repair and replacement.

FORMS
12

Gutters

Gutter install, repair, and protection.

BOTH
13

Roofing

Roof repair, replacement, and inspection.

BOTH
14

Pest Control

Residential pest treatment and prevention.

BOTH
15

Flooring

Hardwood, tile, vinyl, and LVP installs.

FORMS
16

Lawn Care

Maintenance, treatment, and landscaping.

BOTH
17

Solar

Residential solar evaluations and installs.

FORMS
18

Electrical

Panel upgrades, repairs, and installations.

BOTH
19

Home Security

Alarm, monitoring, and smart-home security.

FORMS
20

Appliance Repair

Major home appliance repair calls.

CALLS
21

Garage Door

Garage door repair and replacement.

BOTH
22

Locksmith

Residential lock, key, and access work.

CALLS
04The System

From Intent
to Opportunity

  1. 01

    Discover Demand

    A homeowner searches for help in a specific service category and location.

  2. 02

    Capture the Lead

    The call or form is captured through approved traffic channels.

  3. 03

    Validate Intent

    We check service need, location, and consumer intent.

  4. 04

    Route in Real Time

    The opportunity is routed to the right contractor or buyer.

  5. 05

    Track Performance

    Calls, leads, outcomes, and partner performance are tracked for optimization.

05For Contractors

Book more jobs
from real
homeowner demand

Stop relying only on clicks, directories, and inconsistent campaigns. Home Services Lead Group helps contractors connect with consumers who are actively looking for service.

01

Local market targeting

02

High-intent inbound demand

03

Call and form lead options

04

Category-level control

05

Performance tracking

06

Scalable growth channel

Learn More→
Affiliates ✺ Publishers ✺ Calls ✺ Leads ✺ Payouts ✺ Scale ✺Affiliates ✺ Publishers ✺ Calls ✺ Leads ✺ Payouts ✺ Scale ✺
06For Affiliates

Turn traffic
into home
services revenue

Affiliates can promote approved home services campaigns and earn from qualified calls or leads. We provide tracking, campaign rules, and support to help publishers scale responsibly.

01

Pay Per Call

Earn on qualified inbound calls across approved categories.

02

Pay Per Lead

Earn on qualified form submissions that match buyer rules.

03

Approved Verticals

Run on home services categories with active buyer demand.

04

Tracking & Attribution

Real-time attribution and transparent reporting.

05

Compliance Guidelines

Clear rules to keep traffic clean and sustainable.

06

Partner Support

Hands-on optimization and campaign management.

Join the Affiliate Program→
07Powered By

Alliance VS
Operating
System

Home Services Lead Group is powered by Alliance VS, combining venture-building, technology, operations, and performance marketing experience to create smarter growth systems.

Learn About Alliance VS→
Alliance
VS Core
Lead Routing
Affiliate Management
Contractor Matching
Call Tracking
Compliance
Reporting
Optimization
08Built to Scale

Built to scale
performance

0+
Home Services Verticals
Calls + Forms
Lead Types Supported
2-Sided
Contractor + Affiliate Marketplace
Real-Time
Routing & Attribution

A performance-based model. No inflated promises — just qualified demand, real-time routing, and transparent tracking.

09Questions

What partners
ask us

Contractor FAQs

  • Licensed home services contractors across restoration, remodeling, roofing, HVAC, electrical, plumbing, pest control, solar, and more — generally companies that can respond promptly to inbound homeowner demand.

  • Exclusivity depends on the category and campaign. We work with both shared and exclusive structures and will recommend what fits your service area and capacity.

  • We check for service need, location, and consumer intent at the point of capture and during routing. Specific criteria depend on the vertical.

  • Yes. You select the states, regions, or ZIP-level coverage that match where you actually deliver service.

  • Most contractor relationships are pre-funded performance accounts. You only pay for the qualifying calls or leads you receive.

  • We have return windows and dispute processes per vertical. Submit invalid leads through your account and our team reviews them.

Affiliate FAQs

  • A performance partnership for publishers and media buyers to monetize home services traffic on a pay-per-call or pay-per-lead basis.

  • Yes. Pay-per-call is a primary channel across many of our verticals.

  • Yes. Many remodel, solar, security, and home-improvement categories run on a pay-per-lead model.

  • Approved sources vary by campaign. Common allowed sources include SEO, paid search (with brand restrictions), social, email, and content. Each campaign has explicit rules.

  • Real-time tracking via call routing platforms and lead post APIs, with reporting on accepted, billable, and rejected events.

  • Yes. We enforce category and channel-level compliance — including disclosures, consent, and traffic-source restrictions — to keep campaigns sustainable.

Ready to move
home services
demand?

Whether you're a contractor looking for more opportunities or an affiliate looking to monetize traffic, Home Services Lead Group connects demand with performance.

Get Contractor Leads→
Become an Affiliate→
Calls✺Leads✺Contractors✺Affiliates✺Growth✺Routing✺
Calls✺Leads✺Contractors✺Affiliates✺Growth✺Routing✺