01
Pay Per Call
Earn on qualified inbound calls that hit a defined duration and disposition threshold.
- Tracked via call routing platforms
- Duration + IVR qualification
- Strong fit for SEO & paid search
Run approved pay-per-call and pay-per-lead campaigns across 20+ home services verticals — with real-time tracking, clear rules, and a team that picks up the phone.
- Models
- PPC + PPL
- Verticals
- 20+
- Tracking
- Real-Time
02Why Partner With Us
A network built
for serious media.
Approved campaigns, dedicated support, and infrastructure that treats your traffic like the asset it is.
01
PPC + PPL Payouts
Pay-per-call and pay-per-lead campaigns side by side — pick the model that fits each traffic source.
02
Real-Time Call Tracking
Live dispositions, durations, and billable status — no waiting on end-of-week reconciliations.
03
20+ Approved Verticals
Restoration, remodeling, HVAC, plumbing, roofing, solar, security, and more — all curated.
04
Dedicated Affiliate Manager
A human who actually picks up — caps, creatives, payout questions, all in one thread.
05
Reliable Payouts
Clear payout terms, on-time settlement, and visibility into every billable event.
06
Compliance-First Network
Clear traffic rules per campaign so your accounts and accounts payable stay healthy.
03Payout Models
Get paid how the
campaign converts.
02
Pay Per Lead
Earn on validated form submissions that pass field-level checks and consumer intent rules.
- Server-to-server posting
- Real-time validation
- Strong fit for content + email
03
Hybrid
Combine call and form payouts in a single campaign for full-funnel monetization.
- One campaign, two events
- Captures both call and click intent
- Available on select verticals
04Accepted Traffic
Where your
traffic should come from.
Approved sources vary by campaign. Each campaign ships with explicit rules so you know exactly what's in bounds.
Generally Accepted
- SEO / organic content
- Paid search (with brand rules)
- Native and display
- Email (opt-in lists)
- Social (paid)
- Owned media properties
Campaign-Specific
- SMS (campaign-by-campaign)
- Push notifications
- Brand bidding on paid search
- Affiliate-of-affiliate traffic
Not Accepted
- Incentivized clicks or calls
- Co-registration / list rentals
- Misrepresentative creatives
- Non-consented contact data
05Tracking & Tech
Real-time tracking, powered by Alliance VS.
Every call and lead is tracked, attributed, and dispositioned in real time on the Alliance VS performance stack — so payouts match what actually performed.
Call Tracking Integrations
Native integrations with the platforms you already use — no custom plumbing required.
Real-Time Postbacks
S2S postbacks fire the moment a call or lead qualifies, so your dashboards stay in sync.
Sub-ID + UTM Reporting
Pass and report on sub-IDs and UTM parameters down to the source level.
Dispositions That Match Payouts
Every billable event maps to a disposition you can audit — no mystery rejections.
06Onboarding
From application
to first payout.
- 01
Apply
Submit your application with traffic sources, verticals, and volume estimates.
- 02
Approve
Our affiliate team reviews fit, walks you through campaign rules, and provisions tracking.
- 03
Launch
Pick campaigns, plug in postbacks or call routing, and go live across approved verticals.
- 04
Scale
Add verticals, raise caps, and unlock higher payouts as your volume and quality prove out.
07Affiliate FAQs
What publishers
ask us
Affiliate FAQs
A performance partnership for publishers and media buyers to monetize home services traffic on a pay-per-call or pay-per-lead basis.
Yes. Pay-per-call is a primary channel across most of our home services verticals.
Yes. Remodel, solar, security, and most home-improvement categories run on a pay-per-lead model.
Approved sources vary by campaign. Common allowed sources include SEO, paid search (with brand restrictions), social, email, and content. Each campaign has explicit rules.
Real-time call routing and server-to-server lead posts, with reporting on accepted, billable, and rejected events on the Alliance VS performance stack.
Payouts are tied to qualified, billable events per campaign. Terms are confirmed during onboarding so there are no surprises.
Learn More
Join the affiliate program
Tell us about your traffic and the campaigns you want to run. We'll route you to the right verticals.
Step 01 / 03
Contact
Ready to move
home services
demand?
Whether you're a contractor looking for more opportunities or an affiliate looking to monetize traffic, Home Services Lead Group connects demand with performance.
Calls✺Leads✺Contractors✺Affiliates✺Growth✺Routing✺
Calls✺Leads✺Contractors✺Affiliates✺Growth✺Routing✺